Find line reports, best bets, and subscribe to push notifications in the Betting News section.After a 4-2 week against the spread, we're carrying a 27-15 ATS record into this weekend's slate of. While theScore’s impact in the US sports betting market remains muted to date, efforts to legalize Canada sports betting appear promising. A successful launch north of the border could provide some momentum for theScore, either for its own ambitions or as an attractive acquisition target.

Since theScore launched in early September, one thing is abundantly clear.

1. Sports News NFL NHL MLB NBA & more theScore.com. Stunning collapse sees No. 1 seed Barty fall to Muchova in quarterfinals.
2. TheScore is a mobile sportsbook from the famed sports news and scores app of the same name. TheScore.Bet launched in September 2019 with a $100 welcome bonus, cross-app integration and a.
3. TheScore’s sports media app (iOS and Android) is one of the most popular multi-sport news and data apps in North America and its mobile sportsbook, theScore Bet (iOS and Android), delivers an.

The sportsbook is serious about having the best and easiest user experience in the Colorado sports betting market.

It’s not just empty words either, which is often the case these days.

theScore backs it up with actions.

theScore Bet Section

The latest evidence of this is the launch of Bet Section in early November. This is the new home for sports betting on theScore app and it lives on theScore’s media property.

The point is to make it easy for the Colorado user to find, place and cash out their bets. This may also help the company push the envelope and get new users here.

As noted earlier, theScore launched in Colorado in early September.

The app has a market access deal with the Gilpin Casino in Black Hawk.

PlayColorado recently did an interview with Aubrey Levy, the VP of content for theScore, to chat about Bet Section and what the future holds for the app in Colorado and the market here in general.

PlayCO: Why should Colorado bettors be excited about Bet Section?

Levy: That’s a great question. We think Colorado bettors should be excited because, hopefully, this helps make their lives easier. The fundamental value proposition on Bet Section is it’s our attempt to bring the bet as close to them as we possibly can. That’s our overarching, strategic thesis; betting isn’t an isolated transaction, it’s part of how they consume sports. It’s part of their everyday lives with sports consumption. And we’ve already helped them to do certain things like being able to see odds updating in real time and start to build their bet slip.

But by giving them this home within their media property of theScore to not just see comprehensive markets, see exclusive promotions, but also track their bets and get cash-out offers. Hopefully it brings their bets closer to how they consume their sports than they’ve ever been able to get it before, which at the end of the day hopefully makes their betting experience that much better.

PlayCO: One thing I’ve noticed in talking with (CEO) John (Levy), is a seamless, easy user experience is paramount for theScore. Why is that? And is that why this feature is so important for theScore?

Levy: Yes. The answer to No. 2 is why this is so important. And to go to the former question, because ultimately our opinion is that’s what users want. That’s what users need out of their betting products. If you look at the business we’ve built on the media side, that’s the only way that we’ve gotten to where we are. We’re the second largest sports app in North America. If you look at our competitive landscape there, where we’re up against guys like ESPN, Bleacher Report, CBS Sports, Fox Sports, Yahoo Sports — we’re No. 2.

And that’s not because we are the largest organization or have more resources than anybody else, that’s because we gave our sports media users the easiest and most seamless way to follow the teams, leagues, and players that they love. It wasn’t about what content we thought they should receive. We gave them amazing breadth, amazing depth, and we let them personalize it to them.

So Bet Section, and really our betting strategy overall, is an extension of that. It’s, “you’re a sports fan, you have your preferences, the teams you love, and the bets you like to make.” So we should be able to bring you your bets in a personalized [way] and kind of teed up on a silver platter for you as best as possible. And not force you to have to bounce around from one ecosystem to another. From one app to a different property. Authenticate through three different platforms. And then ultimately not even know who you are as a player or fan. The idea here is we know who you are as a sports fan, we should be able to give you your betting options and then have as much of that betting behavior as possible right there where you’re looking for it.

PlayCO: How much work went into this project?

Levy: Months. [Laughs] This was a huge undertaking. To make sure that we were able to intricately and, to use the word again, seamlessly, sync these features from our betting property into our media property … it’s been a big undertaking. And this is really just the beginning of this section. This is not a “put it out and leave it alone.” This is going to just get better and better and better for our users. Don’t get me wrong, this initial version of it is what we are extremely proud of.

And we think that this is a new level-set of integration from anything in [the] market as it stands today. The ability to get a comprehensive, personalized list of betting markets right in the media property. To see personalized promotions. And to be able to track and get cash outs on your bet from our media property is something that is already head and shoulders above what exists in-market. This is the home for betting within our media property. So [there are] places that this will be able to build towards, and things we’ll be able to add into this.

PlayCO: In terms of the Colorado market, is this something that will help you guys stand out from some of the other competition?

Levy: I certainly think so. It’s not something I’m seeing anyone else in the market doing. We’re seeing early on that Colorado sports fans have very strong affinities for Colorado teams. I think this offering today takes our product experience for users and gives them something that no other betting and media property in Colorado will give them.

PlayCO: Why is the company so excited about Colorado?

Levy: Colorado is a great sports market. You have fantastic sports franchises there. You have an avid sports fan base there. We have a strong media user base there. It’s a very online-friendly and intelligent market. It sets itself up fantastically for us to be able to put our best foot forward and really shine with users in Colorado.

PlayCO: What does the future hold for theScore in Colorado and for the Colorado market?

Levy: I think Colorado is going to be a fantastic market for us. The name of the game for us is never to come to [a] market, do the largest, loudest, splashiest media brand campaign or media blast. It’s to come in, understand how users are using our product and give them better and better experiences. I’m ecstatic that even three months into Colorado we’re able to give them Bet Section.

I think over the course of the coming months to years, that experience of making their lives easier and simpler and supporting their fandom is only going to get better. From what I’m seeing in Colorado, there are some avid sports fans and some avid sports bettors there. I think it’s going to be a fantastic market for us [to] have a pretty meaningful position in.

TheScore Media and Gaming will head to Nasdaq.

The Toronto-based company announced its US initial public offering on Monday. Earlier this month, the company’s board of directors and shareholders voted to move forward with a dual listing in the United States and Canada.

An application to trade on Nasdaq under the symbol “SCR” was filed, with trading expected to begin following the IPO pricing.

TheScore currently trades on the Toronto Stock Exchange, with shares of theScore priced at $30.59 ($38.58 CAD) as of aftermarket Monday. Shares traded as high as $51 last week.

Since November, the stock has gained more than 450%.

TheScore builds on big recent gains

A quarterly earnings call in January was the first indication of a dual listing on US and Canadian markets. The company’s handle was up 535% year-over-year to $55.8 million the first quarter.

“We believe a U.S. listing would benefit our business and shareholders as we seek to further execute on the growing opportunity in the rapidly developing North American sports betting market,” theScore founder and CEO John Levy said in a statement. “As the only fully integrated mobile sports media and gaming company in North America, theScore is uniquely positioned to grow our footprint and capitalize on the expansion of legalized sports betting and iGaming across the U.S. and Canada.”

Following the board of director’s vote this month, the company consolidated shares, issuing one share for every 10 outstanding.

Now, theScore will offer 5 million Class A shares for sale on Nasdaq. The stock will continue to trade in Toronto.

The Score Sports Betting

A big future for theScore Bet?

Thescore Sports Betting

The company will use money from the offering to expand its US and Canada sports betting operations. TheScore Bet is live in Colorado, Indiana, Iowa and New Jersey.

Thescore Nj

The Canadian Parliament is in the midst of discussing an end to a federal ban of single-game betting. TheScore could be in a prime position to be one of the market leaders because of its deep media penetration.

The company estimates a Canadian market potential of up to $5.4 billion in annual gross gaming revenue.

“As Canada’s leading mobile sports media brand with a uniquely integrated sports betting platform, we look forward to collaborating with key stakeholders as the legislative process continues, to ensure that betting reform works for all Canadians and their communities,” Levy said in a statement on the Canadian potential.